E-Cigs – Is This the End of L lectric Tobacconist?
Lectric Tobacconist is a small independent establishment in Burlington, MA. It has been serving clients in the area of book publishing for over fifteen years and recently began offering audio titles as well as eBooks to meet their growing demand for audio titles. Over the past several months, they have experienced unprecedented volume of orders. In this article I present an overview of the circumstances that lead up to their sudden popularity surge.
On July ninth, an individual vented on the Customer Support Representatives’ Chat detailing that the earlier day’s delivery of two nicotine eBooks to two certain customers had recently been delayed as a result of mix up relating to the “cookies” feature as well as the automatic payment system. The chat transcript shows that the person was satisfied with the book’s content, but was nevertheless frustrated because the eBooks were not yet delivered whenever he went to check them in. The chat consultant explained that inside order for the eBooks to be delivered by the particular end of typically the day, they would need to be up-to-date using the correct information regarding nicotine vapour levels in a new variety of public locations.
Since it turns out there, two new purchases placed by 2 different individuals location the Vaporizer Lite into a super-hot niche. These orders put in both stores are for a couple of very popular ebooks: the Nicotine patch, and the Smoking gum. This is usually good news for your L lectric Tobacconist, because the potential market for e-cigarette accessories is huge. If the Vaporizers show to be successful then we could perfectly see a good increase in the particular number of retail institutions selling vaporizers Smok Novo 2 throughout the country.
2 days later on, on August 3rd, the company starts to receive calls regarding two additional orders placed by 2 more different people. The company promptly sends the very first order, that is with regard to thirty dollars well worth of products, towards the e-mail box of just one of the slots. One call is usually made to what is order and an additional thirty dollars will be credited to typically the e-mail box. It takes some time longer than the thirty seconds it took to position the very first order, but in least the e-tailer knows to retain the inventory ranges up.
A couple of short days later, on Aug 5th, we discover that another batch of thirty plans has arrived on the e-tailer. One package contains three hundred and fifty-five packages, a direct result the 2 orders placed previously. Less than a minute or so is wasted throughout the chain of buying, but by typically the end during, presently there are already 300 and fifty plans in transit. This can be a severe delay because of the sheer number of products. Since this will be the fourth busiest week of the particular year, it is clear that some thing is seriously wrong.
The next day, September subsequent, another batch regarding three hundred and fifty packages will be received. These, on the other hand, are merely a part of the numerous a large number of packages which usually have accumulated in the course of the past 8 months. The electrical Tobacconist is also experiencing unprecedented holds off due to the particular overflow of company. It requires four additional hours to complete processing the ask for and the business is forced to turn down requests for previously made available services.
Finally, on Sept. 2010 5th, we get yet another bundle. This time around, however, presently there are four plans left. Additionally , three of the packages contain smoking paraphernalia. It is difficult to see how an industry which often has made it achievable for literally one to access the electric cigarettes with the use of an web account, could be experiencing such holds off in the supply chain process.
L lectric Tobacconist has arrived at new levels regarding shame and embarrassment. It truly is my hope that this article will be of assistance to any consumer or retailer in need of a friendly, specialist, honest and knowledgeable e-commerce management staff. I realize the frustration associated with experiencing extreme delays in the distribution of your products, as well as the disappointment connected with having to decline service to be able to a customer centered solely on their request. I was also aware of typically the frustration that retailers who experience intense delays may be encountering when working along with a manufacturer or perhaps distributor who is usually not cooperative. There are several queries i believe are critical and should have appropriate answers before I discuss all of them with my consumers. If you are looking for a Responsible E-Commerce Manager, please feel free in order to contact me at any kind of time.